39. White Paper Planning and Production (B2B)
Data downloads are determined by planning, not by simply increasing production. We design and produce white papers that resonate with the B2B manufacturing industry.
The reason why white papers do not yield results is not due to design or page count, but rather because "the planning does not match the 'consideration stage'." B2B users in the manufacturing industry are not people who are ready to buy immediately; they are looking for materials for comparison, deliberation, and internal sharing. In other words, white papers should not just be company introductions, but should provide decision-making materials (selection criteria, failure avoidance, comparison axes, and approaches) to enhance the quality of leads. In this service, we design the planning to match the target lead profile and consideration stage, creating a structure that naturally leads to "consultation and estimates" after download. It can also be optimized for Ipros listings and follow-ups after exhibitions. ▼ For concerns like these: - Downloads have increased, but they are not leading to business negotiations (low lead quality) - Unsure what theme to choose - Only have company introduction materials that do not resonate for comparison - Want to optimize for Ipros (including follow-ups after downloads) - Want to create follow-up materials after exhibitions *Please tell us not what you want to sell, but "what kind of consultations you want to increase." We will develop a compelling plan.
- Company：アンドワン 本社、東京支社、川崎営業所
- Price：Other
